If you are an eCommerce website or other Business to Consumer enterprise, you can't afford not to be advertising on Facebook: The social media platform drove 60% of social shopping sessions in 2013.
Unfortunately, Facebook is underappreciated as an advertising platform. With so many different ad types and targeting options out there, it can be hard to know where to start, and due to the high number of impressions your ads will get in a short amount of time mistakes can be costly.
There is one ad type however that not enough marketers know about that is very easy to use and converts …