A landing page is also known as Lead capture page or destination page. A landing page is basically a web page that is displayed as an online advertisement or search engine optimized search result. In a simplified way, the landing page can be described as the web page which has been designed with an objective to acquire the attention of new visitors on web pages. For all intents and purposes, you can link landing pages to your websites. This shall direct them towards your intended website or you can say, the desired products.